Steak 'n Shake announced that its corporate Bitcoin (BTC) treasury increased by $10 million in notional value. The company says all Bitcoin sales are directed into a strategic reserve, and it frames BTC adoption as creating a flywheel that supports sales and grows the reserve.
Steak 'n Shake Announces $10M Increase in Bitcoin Holdings
According to the company, its BTC corporate treasury grew by $10 million in notional value, with Bitcoin sales routed into its strategic reserve. Management described the move as part of a broader treasury approach in which payments received in BTC feed a dedicated corporate stash, reinforcing the company’s Bitcoin position. For context on how other firms accumulate Bitcoin as a treasury asset, see corporate Bitcoin accumulation, which discusses similar accumulation strategies.
Bitcoin Payments Adoption and Expansion
Steak 'n Shake began accepting Bitcoin as a payment method in May 2025 and carried out a phased rollout aimed at all locations. The company reported that customer use of BTC for purchases generated receipts shared by the Bitcoin community and supported its reserve-building approach. In November 2025 the chain announced expansion into El Salvador, a market noted in the report for its pro-Bitcoin stance; for a corporate case study on treasury decisions and BTC holdings, see the Vanadi Coffee case.
Impact on Same-Store Sales
Steak 'n Shake attributed part of its retail recovery to Bitcoin adoption: quarter-over-quarter same-store sales rose by 11% in Q2 2025 and by 15% in Q3 2025, figures the company connected to the payments rollout. The report noted these gains outpaced competitors named in the source, and that the company sees a connection between accepting BTC and higher in-store activity. The firm frames the sales lift as reinforcing its decision to keep BTC proceeds in a strategic reserve.
Store Closures and Business Strategy
The chain’s decision to adopt Bitcoin followed the closure of 230 stores between 2018 and 2025, a contraction the company has cited alongside its recovery efforts. Steak 'n Shake said locations peaked earlier in the period and declined by 2026, a context the company connects to its broader turnaround strategy. Bitcoin investor and accountant Rajat Soni commented that more companies should adopt BTC as a financial buffer, saying in response to Steak 'n Shake that Bitcoin can act as a backstop and "extend your financial endurance."
Почему это важно
Для майнера в РФ новость показывает, что коммерческое использование Биткоина продолжает расширяться: одна сеть заявляет о росте резервов и одновременном улучшении продаж после внедрения BTC-платежей. При этом прямого влияния на добычу у вас, скорее всего, не будет — это сигнал о спросе на криптовалюту в рознице, а не об изменениях в сети майнинга или вознаграждениях.
Что делать?
- Следите за спросом со стороны торговцев: рост приёма BTC у ритейла может со временем поддержать спрос на монету, но это не немедленно влияет на доходы майнинга.
- Если вы храните BTC от майнинга, убедитесь в безопасности ключей и учёте транзакций: техническая и бухгалтерская дисциплина важнее эмоций при рыночных колебаниях.
- Сохраняйте операционную гибкость: новости о корпоративных резервах и коммерческих платежах полезны для понимания рынка, но не заменяют мониторинг ваших затрат на электроэнергию и производительность техники.
