seQura has introduced a smart shopping app that redefines retail loyalty by combining flexible payment options, full purchase control, and Bitcoin rewards. Unlike traditional loyalty programs that keep points locked within closed systems, seQura’s approach centers on direct ownership, giving users more meaningful and transparent rewards.
Introduction to seQura's Smart Shopping App
The new app is designed to help shoppers manage their purchases with greater flexibility. It brings together features such as installment payments, buyer protection, and a choice of rewards, including Bitcoin cashback. This shift moves away from conventional loyalty points and instead offers users real value that they fully control.
Evolution of seQura's Platform
seQura began by offering installment payment solutions across Southern Europe, supporting both shoppers and merchants. Over time, the company expanded its platform to include tools that help retailers convert more customers and strengthen relationships. This evolution led to the development of smart shopping technology and a direct-to-consumer app that streamlines product discovery and payment processes. See also: Visa's New Stablecoin Advisory Service: Transforming Crypto Payments
Bitcoin Rewards and Loyalty Model
One of the standout features of seQura’s app is the ability to receive Bitcoin rewards directly in a personal wallet. After the return period for a purchase ends, shoppers can choose between a euro-based coins balance or Bitcoin cashback at the value set during purchase. Early data from the app’s launch shows that around 40% of new users are choosing Bitcoin rewards. To ensure user ownership, seQura uses a non-custodial model, sending Bitcoin directly to users rather than holding it on their behalf. The app also provides educational guides to help users set up wallets with major providers in Europe. See also: MoonPay Commerce App Launches on Solana Mobile Seeker Smartphone
Upcoming Features and Expansion Plans
seQura is preparing to launch a travel portal within the app, offering about 5% cashback on flights and hotels, with the reward amount fixed at the time of booking. Additionally, a smart search feature will help users find products and incentives across more than 6,000 integrated stores. The initial rollout is planned for Spain, with a broader expansion to Southern Europe expected in early 2026. Integration with the Lightning Network is also scheduled for 2026, enabling fast and low-cost Bitcoin transfers for small rewards. More features tailored to crypto-native users are in development.
Regulatory Considerations and User Benefits
Regulation has played a significant role in shaping seQura’s product design. By adopting a non-custodial model and working with authorized providers, the company ensures transparency and user control over Bitcoin rewards. This approach bridges everyday retail spending with the incentives of sound money, making loyalty programs more valuable and accessible. See also: Anchorage Digital Acquires Securitize's RIA Platform to Expand Crypto Advisory
Why This Matters
For miners and crypto enthusiasts in Russia, seQura’s model demonstrates how Bitcoin can be integrated into mainstream retail loyalty systems. The non-custodial approach and focus on user ownership align with core crypto principles, while the upcoming Lightning Network integration shows a commitment to practical, low-cost Bitcoin usage.
What to Do?
- Watch for similar innovations in your local retail and e-commerce markets.
- If you’re interested in Bitcoin rewards, consider how non-custodial models can enhance your control over assets.
- Stay informed about new features like travel cashback and Lightning Network integration, which may influence future loyalty programs in your region.
