Bitmain, the largest ASIC miner manufacturer, has significantly lowered prices on several generations of equipment amid the overall mining industry crisis. The company introduced bundle sales and discounts across its entire lineup, including the S19 and S21 series models, with some lots sold via auctions allowing farm operators to set their own prices.
Reasons for Bitmain ASIC Miner Price Cuts
The price reductions are attributed to the tense situation in the mining sector, where operators face a combination of declining revenues and rising costs. The hashprice metric has fallen to a multi-year low—nearly $35 per TH/s/day—substantially reducing profitability for most rigs.
Additionally, the industry is grappling with increased electricity costs, regulatory challenges, and supply chain risks, further pressuring manufacturers and operators. These factors combined have necessitated adjustments in pricing and sales conditions.
Bitmain Equipment Discounts
Bitmain announced bundle offers and price cuts across its product range, including popular S19 and S21 series. Notably, flagship S21 miners with immersion cooling receive discounts of $7 per terahash per second (TH/s), and some packages were auctioned to buyers.
Detailed terms and the current list of offers can be found in the latest offers review, while more technical details on S19 and S21 discounts are covered in the S19 and S21 discounts article.
Mining Profitability in 2025
The hashprice decline to nearly $35 per TH/s/day places many operators below the breakeven threshold, estimated at $40 per TH/s/day. Consequently, some industry participants are considering pausing operations until economic conditions improve.
Profitability is also affected by the BTC price drop: from a peak above $126,000 in October to $80,000 in November, and at the time of writing, more than 7% lower than on the first day of 2025. These changes complicate offsetting the reduced block reward post-halving and rising operational expenses.
Mining Industry Outlook
In response to economic pressures, mining companies are accelerating the shift to renewable energy sources to reduce variable costs and enhance business sustainability. Regulatory and logistical risks remain, limiting flexibility for operators and manufacturers.
The overall picture points to consolidation and a shift in focus: some players are scaling back activity, while others seek cost optimization and efficiency gains to endure the current downturn.
Why This Matters
If you mine in Russia with one or more devices, Bitmain's price cuts directly impact the used and new equipment market: more offers and competition may lower entry costs for newcomers. However, the current hashprice and BTC price decline mean revenues per unit of power have dropped, and some rigs are operating at a loss.
For farm owners, this signals a need to reassess operational economics: evaluate electricity costs, optimize operating modes, and consider manufacturer offers when replacing or expanding equipment fleets.
What to Do?
First, check your devices' current profitability considering the hashprice near $35 per TH/s/day and the breakeven point at $40 per TH/s/day. If profitability is below breakeven, consider temporarily mothballing some equipment or reducing load to save electricity.
Second, explore available bundle deals and auctions from Bitmain to determine if upgrading your fleet now is beneficial; details are in the latest offers review and the S19 and S21 discounts article. Finally, optimize energy consumption and assess options for switching to cheaper or renewable sources to reduce variable costs.