Bitmain has announced significant discounts across its range of ASIC miners: the company is offering reduced prices on both previous generation and newer models. Promotional offers and updated price lists reveal deals that were previously considered crisis-level pricing for the market.
Reasons for ASIC Miner Price Reductions
The price cuts are explained by a combination of factors within the mining market: the network hash rate remains at high levels, while the hash price is near multi-year lows. As a result, miner margins have shrunk, demand for new equipment has dropped, and manufacturers are more actively selling off inventory to accelerate turnover.
Discounts on S19 Models
Bitmain promoted a bundle sale of four S19 XP+ Hydro units in an ANTRACK V2 container, equivalent to about $4/TH/s for the model with 19 J/TH energy efficiency. Separate price lists also feature the S19e XP Hydro and 3U S19 XP Hydro at $3/TH/s, reflecting substantial discounts on these versions.
An auction sale for the air-cooled S19k Pro, a machine with 23 J/TH efficiency, started with a minimum bid of $5.5/TH/s; buyers could set their own price, with deliveries planned for December 2025.
Discounts on S21 Models
Even newer S21 models have seen price reductions: S21 Immersion units are offered at around $7/TH/s, and S21+ Hydro at about $8/TH/s before coupon application. This indicates pricing covers both immersion and hydro-hybrid equipment variants.
Bitmain Hosting Terms
In addition to equipment sales, Bitmain promotes hosting as part of bundled offers; price lists sent to clients include electricity cost guidelines. Electricity rates range roughly from 5.5 to 7 cents per kilowatt-hour, with an added 0.3 cent management fee.
The company lists several hosting locations, including the USA, Kazakhstan, Brazil, Paraguay, and Ethiopia, reflecting its integrated approach to equipment and service sales.
ASIC Miner Market Outlook
Current discounts relate to pressure on mining profitability and increasing competition among manufacturers and the secondary market. In this environment, some miners are reconsidering equipment choices, focusing on the balance of efficiency and price.
To understand how price changes affect overall margins and industry competition, it’s helpful to review the material on margin pressure and market participant rotation.
Why This Matters
For miners operating 1–1000 units, Bitmain’s discounts may influence purchase decisions: lower prices reduce the entry barrier for upgrading or scaling operations. However, price cuts coincide with overall profitability pressure, so simply buying cheaper does not always translate to improved returns.
Delivery timelines are also important: the batch of S19 XP+ Hydro units involved in the sale is scheduled to begin shipping in January 2026, while S19k Pro deliveries are set for December 2025. These dates impact procurement and equipment replacement planning.
What to Do?
Brief and practical steps you can take right now:
- Recalculate your economics: assess mining costs with current electricity prices and new equipment rates.
- Compare models: consider $/TH/s cost and energy efficiency when choosing between S19 and S21.
- Account for delivery times: if you need equipment immediately, check stock availability and shipping dates before payment.
- Evaluate hosting carefully: compare local tariffs and additional fees before opting for bundled hosting.
- Monitor the secondary market: manufacturer discounts may affect used equipment prices, important when replacing your fleet.
If you select equipment with profitability in mind, consulting reviews on the most profitable models—such as the most profitable equipment in 2025—provides additional perspective for your choice.